Logo R28 für dunkle Hintergründe

Business and Venture

R28 Bildmarke

Who we are

R28 offers brand, business and corporate development from a pool of expertise and know-how around co-founders Sabine Schweigert and Stefan Wacker.

We turn business ideas into successful ventures and civic brands by using a blend of design, organizational and strategic methods, passion, empathy and creativity to shape all phases of this process.

Our Expertise

For more than twenty years:

Strategy processes

Customer centric innovation

Service and platform design

Branding and positioning

Marketing and communication

Civic Brand Actions

Being R28


What we do

Depending on your needs, R28 offers a full range of services for venture development or individual services to develop new or existing brands and business ideas.

Around the product

Customer Research and Service Design

Prototyping and validation

Around the market

Market and competition analysis

Market entry strategy

Around the brand

Branding and positioning

Marketing and communication

Around the business

Development of business models

Development of business plans

Around the partners

Design of an investors’ pitch

Contact with venture capitalists and venture builders


What moves us

Civic brands and brand activism: Both terms have become indispensable in modern marketing. At R28 they merge into “Civic Brand Actions”. They bring the values and attitudes of projects, brands and companies to life through consistent communication measures, event formats, editorial content and much more.

Where we take effect

Ideas and concepts, platform and community projects, business models and development: the nature of our reference projects is multi-faceted, but always ambitious.

Ein R28 Projekt ist das #Social Design Forum Nürnberg. Hier eine Fotocollage aus dem Event Zero "Digital Wisdom"
Experiencing R28

#SDNue Social Design Nürnberg

Social design starts with dialogue, so #SDNue thinks and therefore creates a blog, a forum, a community and lots of special content around the thematic and disciplinary diversity of social design. Conceived and implemented by R28.

Requirements: Conception, prototyping, validation and implementation of the initiative.

Services: full range of services with a focus on civic brand action and content

Symbolbild Arbeitsreferenz Methusalem.rocks von R28, Silver Agers
Experiencing R28


Winner of the German Demography Award 2021, special prize Next Practice.

Hybrid platform and network concept as well as information portal for silver agers. In the face of demographic change, collaborative elective affinities for self-determined and active aging are to be promoted in a network of like-minded people. Conceived and presented by R28.

Requirements: Concept, pitch

Services: Concept, platform development, brand identity.

R28 Arbeitsreferenz Archiproducts.com
Experiencing R28


Founded in Italy, Archiproducts.com is the leading international platform for design, interior architecture and architecture for the private and contract sectors and includes an e-commerce and online magazine in addition to a product database.

Requirements: Expansion of presence in the German-speaking market.

Services: Diversification and localization of editorial content, development of a German-language editorial team, networking with German-speaking companies, associations and other players, strengthening brand presence and awareness in the DACH region.

R28 Arbeitsreferenz Lnkngo
Experiencing R28


Startup with an AI-based online tool for social media selling and content aggregation from existing channels like Instagram, Youtube, own blog etc.

Requirements: Product market fit, scaling.

Services: Elaboration of business model, market entry strategy, positioning, investor search.

Logo des Co-Cooking Konzepts CoCoo von R28 / Sabine Schweigert und Stefan Wacker
Experiencing R28


Platform concept that brings co-working into the kitchen and gastronomy, and opens up new perspectives for restaurant owners with infrastructure and chefs with a desire for low-threshold entry into their own culinary offerings. The final customer should thus be offered more variety and convenience when ordering.

Requirements: full range of services

Services: Concept, platform business model.

Experiencing R28


R28 GmbH
Roritzerstr. 28
D-90419 Nuremberg

Sabine Schweigert, Geschäftsführerin R28

+49 152 36320552


Stefan Wacker, Geschäftsführer R28

+49 151 14060280