R28 offers brand, business and corporate development from a pool of expertise and know-how around co-founders Sabine Schweigert and Stefan Wacker.
Business and Venture Development
Who we are
We turn business ideas into successful ventures and civic brands by using a blend of design, organizational and strategic methods, passion, empathy and creativity to shape all phases of this process.
Our Expertise
For more than twenty years:
Strategy processes
Customer centric innovation
Service and platform design
Branding and positioning
Marketing and communication
Civic Brand Actions
Being R28
Growing Ventures
What we do
Depending on your needs, R28 offers a full range of services for venture development or individual services to develop new or existing brands and business ideas.
Around the product
Customer Research and Service Design
Prototyping and validation
Around the market
Market and competition analysis
Market entry strategy
Around the brand
Branding and positioning
Marketing and communication
Around the business
Development of business models
Development of business plans
Around the partners
Design of an investors’ pitch
Contact with venture capitalists and venture builders
Empowering Values
What moves us
Civic brands and brand activism: Both terms have become indispensable in modern marketing. At R28 they merge into “Civic Brand Actions”. They bring the values and attitudes of projects, brands and companies to life through consistent communication measures, event formats, editorial content and much more.
Where we take effect
Ideas and concepts, platform and community projects, business models and development: the nature of our reference projects is multi-faceted, but always ambitious.
Experiencing R28
#SDNue Social Design Nürnberg
Social design starts with dialogue, so #SDNue thinks and therefore creates a blog, a forum, a community and lots of special content around the thematic and disciplinary diversity of social design. Conceived and implemented by R28.
Requirements: Conception, prototyping, validation and implementation of the initiative.
Services: full range of services with a focus on civic brand action and content
Experiencing R28
Methusalem.rocks
Winner of the German Demography Award 2021, special prize Next Practice.
Hybrid platform and network concept as well as information portal for silver agers. In the face of demographic change, collaborative elective affinities for self-determined and active aging are to be promoted in a network of like-minded people. Conceived and presented by R28.
Requirements: Concept, pitch
Services: Concept, platform development, brand identity.
Experiencing R28
ARCHIPRODUCTS
Founded in Italy, Archiproducts.com is the leading international platform for design, interior architecture and architecture for the private and contract sectors and includes an e-commerce and online magazine in addition to a product database.
Requirements: Expansion of presence in the German-speaking market.
Services: Diversification and localization of editorial content, development of a German-language editorial team, networking with German-speaking companies, associations and other players, strengthening brand presence and awareness in the DACH region.
Experiencing R28
LNKNGO
Startup with an AI-based online tool for social media selling and content aggregation from existing channels like Instagram, Youtube, own blog etc.
Requirements: Product market fit, scaling.
Services: Elaboration of business model, market entry strategy, positioning, investor search.
Experiencing R28
COCOO
Platform concept that brings co-working into the kitchen and gastronomy, and opens up new perspectives for restaurant owners with infrastructure and chefs with a desire for low-threshold entry into their own culinary offerings. The final customer should thus be offered more variety and convenience when ordering.
Requirements: full range of services
Services: Concept, platform business model.
Experiencing R28
Contacting R28
R28 GmbH
Roritzerstr. 28
D-90419 Nuremberg
info@r28.ventures
